Stan Ascher

Matt Robison of the Louisville Web Group had a great presentation at the Drupal eCommerce summit about  "Take advantage of low hanging fruit" when communicating with your users on a commerce site. (It's great tips for any site really)

His tips includied

Make the most of Transactional emails

• Send them a coupon code email in next day
• Use shipping confirmation to advertise free shipping on other items
• Use account confirmation email to send specials based on what is in cart
• (Ifusing Drupal Commerce, Check out the commerce message module to create specialized messages based on the order entities (requires messages and message notify)

Use the empty cart view page

• Use the no results functionality of views  to encourage users to contiue shopping, or
• Present a view of items on sale.
• Any call to action is better than none.

Use the logout page

• Remind users of sales. You don’t want users to log out!

Order Confirmation page

• Use the Order Confirmation to page to display cross sales, offer them the ability to get on the email list
• Share the purchase the friends, get them to download the app. Offer a coupon code for the next order.

Password Recovery Page.

• Turn the negative experience into a positive.
• Remind them of what is good on the other side
• Offer them a coupon code
• Show them a view of featured items
• DON”T BLAME THEM by posting a harsh message

The User account page

• Give them your contact and support information
• Give them something good to do

404 page

• Add a tease to the content

Internal Site Search

• Track your site search
• Maybe they are searching for something you don’t carry, check for misspelling and seeing popular items

Set up a basic  loyalty program.

• Send emails on important dates
• Use user points module to gather other data